Kitchen Set vs. Bespoke Kitchen: How Terminology Impacts SEO and Global Search Results.

Written By Rob Lockett

Why Terminology Matters in SEO

In today’s digital world, choosing the right keywords can make or break your online visibility. If you’re running a kitchen design and installation business in an international market like Bali, understanding how different nationalities search for kitchens is crucial. The terms “kitchen set”, “bespoke kitchen”, and “custom kitchen” may all refer to the same thing, but they can have vastly different impacts on search rankings.

This blog post explores how kitchen terminology varies across languages and cultures, why it affects SEO, and how to optimise your website for maximum global reach.

Want to learn more about our approach? Discover our story in Meet Enara Bali.

The Different Ways People Search for Kitchens Around the World

Depending on the region, people use different phrases when looking for kitchen design and installation services. Here’s a breakdown of some of the most common terms:

Common Kitchen Installation Terminology by Language

How to Optimise Your Website for a Multilingual Audience

To attract both expats and local clients, your website should incorporate a strategic mix of keywords in different languages. Here’s how:

1. Use a Natural Mix of Terminology in Your Website Copy

Instead of choosing just one term, blend multiple terms within your content. For example:

"Looking for a kitchen set in Bali? Whether you need a bespoke kitchen (UK), a custom kitchen (US/AU/NZ), or a cuisine sur mesure (FR), we design and install high-quality kitchens tailored to your needs."

Looking for expert kitchen design advice? Check out our guide on How to Plan the Perfect Kitchen.

2. Optimise Meta Titles and Descriptions

Your meta title and description should include high-traffic keywords from multiple languages, such as:

  • Title: "Bespoke Kitchen Bali | Kitchen Set Bali | Custom Kitchen Installation"

  • Description: "Luxury kitchen design and installation in Bali. We offer custom kitchens, bespoke designs, and kitchen sets tailored to your style and needs."

Why "Kitchen Set" Dominates Searches in Bali

In Bali, most people (including suppliers and showrooms) use the term ‘kitchen set’ rather than ‘custom kitchen’ or ‘bespoke kitchen.’ Since many homeowners and developers also consider worktop materials, cabinetry finishes, and durability when choosing a kitchen, it’s important to understand how materials impact design. Learn more in our guide to Choosing the Right Kitchen Materials.

For SEO, this means you MUST include "kitchen set" in your content if you want to capture the local market. However, to ensure high-end clients (expats, luxury villa owners, hotels, and developers) also find you, combining it with terms like "bespoke kitchen" and "custom kitchen" is essential.

Final Thoughts: The Best SEO Strategy for Attracting Global Clients in Bali

If you want maximum visibility, your SEO approach should:

  • Include local terminology ("kitchen set Bali") while also appealing to expats ("bespoke kitchen Bali").

  • Strategically insert multilingual keywords without overloading the content.

  • Optimise meta tags, FAQs, and structured data to ensure your site ranks well in searches from different nationalities.

By implementing these tactics, you’ll capture more leads, increase traffic, and ensure that no matter what term someone searches for—be it "custom kitchen," "kitchen set," or "cuisine sur mesure", your business ranks at the top of the results.

Bali’s tropical climate affects more than just kitchens—see how to protect your home in our post on Storm-Proof Frames & Leak Prevention

Rob Lockett https://enarabali.com
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